Stepping Stone Partners is a launch of a targeted strategy into the new media marketplace. After spending six months learning, listening and practicing, our team has its marching orders (we gave them to each other) and we are underway.
What’s exciting for us is that we have devised a strategy that we have not seen employed elsewhere yet. We are taking Chris Brogan’s “home base and outpost” strategy and implementing it with a team model. Ten co-authors will develop this blog, all who will simultaneously maintain solo blogs and outposts throughout the social media space. This is really a dot net, not separate silos.
One thing moving forward is clear. Things move fast in this space. We exceeded all our expectations regarding connections, links and relationship opportunities during our research and development phase. Every “reasonable” expectation was shattered, sometimes with a years targeted numbers getting reached in one month.
It will be interesting to see how this strategy plays out…stay tuned.
On Twitter we are:
…with a few more to come.
