Loic Le Meur, Founder and CEO of Seesmic presented an interesting talk at the Inbound Marketing Summit on launching a product with your community.
Two takeaways from him which I think are applicable regardless your level of engagement in this space. “Community matters most, even if it is just 50 people,” and “the negative feedback shows the brand matters, that it’s not dead.”
Embedded in these comments there is both strategy and attitude which can keep an organization focused on its goals. Loic shared that he personally plays a big role in responding to the criticism of his products, but that “what your friends say matters.” Citing Seth Godin, Loic stressed the importance of mobilizing a circle of 1000 people to be effective in the space.
FYI: Loic shared with the audience the release of Seesmic Desktop, a new social media client.
The best minds in the field of social media assembled for the Inbound Marketing Summit this week. It’s a rapidly developing field in which real time business application tends to get overshadowed by the coolest new application or the fleeting celebrity offered through the various platforms. That being said, the task remains: how to engage with the community you are targeting.
Chris Brogan defined Inbound Marketing to kick things off with the following definition: as opposed to push marketing, inbound marketing is about content and relationships.
David Meerman Scott gave the first presentation of the conference filling his hour with engaging examples and some well distilled quotes:
“On the web, you are what you publish.”
“the back button is the third most used feature on the web.”
“It’s all about attention. We’ve bought it, we’ve begged for it. The new kind of attention getting is earning it.”
…and quoting Yoda : “You must unlearn what you’ve learned.
Here’s some more info on David’s six rules of a World Wide Rave.
