- Image by bre pettis via Flickr
As we share our knowledge about social media with our wider community, it becomes evident that a difficult message to get out is this. Each person and each organization needs to find the tools that work for them. Different objectives will best be met utilizing different tools. No one tool is the answer.
What’s difficult is that in oue enthusiasm to share what these platforms can do, often times the message that gets projected is that the tool is the answer. The tool is never the answer. Using the right tool at the right time in the right way…that is the answer.
An example. Currently we are developing multiple blogs. As a contributor to them I am struggling to find a way to organize all the content I need to deliver.
Step One: I asked for help. I logged in to Twitter and asked if anyone could identify with the challenge and if they had any solutions.
Step Two: I was open to suggestion. Two of the five responses that came came back suggested ScribeFire, a Firefox add-on that allows for easy posting to multiple blogs.
Step Three: I experimented. After downloading Scribefire, I played with it. I’m writing this post with it to discover if it delivers as it promises. So far, I’m quite impressed.
How do you integrate new tools into you working process to facilite your capacity for productivity?
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