Building a presense

As we work with other organizations and share what we have learned about creating a stable platform in this space, what becomes clear for the Stepping Stone Partners is that participation and authenticity are the two prime values that will generate some traction.

A blog gains in usefulness as it amasses relevant content. Yet a warehouse full of useful content that has no readers is not yet useful.  So the strategy needs to be twofold: content and community.

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