The best minds in the field of social media assembled for the Inbound Marketing Summit this week. It’s a rapidly developing field in which real time business application tends to get overshadowed by the coolest new application or the fleeting celebrity offered through the various platforms. That being said, the task remains: how to engage with the community you are targeting.
Chris Brogan defined Inbound Marketing to kick things off with the following definition: as opposed to push marketing, inbound marketing is about content and relationships.
David Meerman Scott gave the first presentation of the conference filling his hour with engaging examples and some well distilled quotes:
“On the web, you are what you publish.”
“the back button is the third most used feature on the web.”
“It’s all about attention. We’ve bought it, we’ve begged for it. The new kind of attention getting is earning it.”
…and quoting Yoda : “You must unlearn what you’ve learned.
Here’s some more info on David’s six rules of a World Wide Rave.
